Seven Steps

Seven Steps to a Successful Campaign

Building a better community is what the United Way of Effingham County is all about.  Conducting an employee campaign within your workplace is important to the success of the overall United Way Campaign.

1. Gain Top Management Support
   (Employees will only be as enthusiastic about the campaign as top
   management.  Be sure to demonstrate top management's commitment to the United Way.)

   • Appoint a coordinator and allow time to plan the campaign.
   • Have management present at employee meetings and events.
   • Request time and budget for campaign-related activities and incentives.
      

2. Develop a Strong Campaign Team

   • Include representation from all areas of your organization.
   • Recruit one team member for every 10 to 20 employees.
   • Assign roles and responsibilities.
      

3. Plan and Prepare for the Campaign

   • Decide on a theme, incentives and a thank you event.
   • Develop a detailed timeline.
   • Set goals based on total dollars raised, average gift and/or percent of participation.
      

4. Promote the United Way

   • Utilize United Way brochures, posters, videos, agency and United Way representatives.
      

5. Make the Ask

   • Hold employee meetings.  United Way representatives and an agency speaker can make this meeting a meaningful event.
   • Strive to ask 100% of employees for their contributions.
   • Educate employees about the ease of payroll deduction and giving to the community through United Way.
   • For easier tracking, ask all employees to return their pledge cards.
      

6. Celebrate and Report Results

   • Let employees know how much the community appreciates their time and dollars.  Without donors the United Way would not be able to offer much-needed health and human services to our community.
   • Tally and report your results to your United Way representative as soon as possible.
      

7. Promote Year-Round Communications

   • Try volunteering!  There are thousands of ways for your company to remain involved.
   • Allow campaign coordinators and employees to attend United Way events such as the Grand Charity Ball and the Annual Meeting.